Who's behind this

I've spent 30 years running an MSP. Two-tech, then five-tech, then somewhere on the way to sixteen. We onboarded our first client by retyping someone else's MSA into Word at midnight. We rewrote our onboarding SOP four times in three years because the process lived in three peoples' heads — and one of them quit.

Every MSP owner I know has the same story. The work happens. The docs don't.

That's why this exists.

What Runforge is

Runforge is an operator-built library of the documents every small MSP needs to run, sell, and scale: SOPs, MSAs, runbooks, QBR decks, hiring rubrics, compliance policies, and client deliverables. New templates every month. $149/mo. Cancel anytime.

Forty templates today. More on the way. All written by someone who's used them in the field — not generated, not consulted into existence.

What it isn't

It's not legal advice. The MSAs and AUPs are starting points; run them past your attorney before you sign anything.

It's not a substitute for thinking. Modify aggressively. Your business is not my business.

It's not a community-driven wiki. I write the templates. Subscribers vote on what comes next. The voice is consistent because it comes from one operator.

It's not done. The library grows every month. The older templates get refined as the work teaches me better answers.

Why "forge"

Templates as a category have been gutted by AI. You can ask any LLM to draft an MSA in ten seconds. The drafts look fine.

They are not fine.

They are missing the texture of someone who watched a client try to terminate during week 18 of a 36-month term and learned exactly which clause makes that conversation easier. They are missing the line-item that gets cut from every proposal because it scares clients off, and the line-item that gets added back the second time they have to fight a chargeback. They are missing the things you only learn by losing them.

Forge is the word for what's missing: deliberate, hand-made, refined by use. Every doc in this library has been used by someone — usually me — and survived contact with the messy real world.

A short list of opinions

These are the operating assumptions behind every doc in the library. If you disagree with most of them, the library probably isn't for you. That's a feature.

  • A small MSP under 25 employees does not need 200 templates. It needs 40 great ones.
  • The first 30 days of a new client relationship matter more than the next 30 months.
  • Most small MSPs underprice by 8–15%.
  • MFA rollout is a communication problem, not a technical one.
  • Your QBR deck is your sales pipeline.
  • A documented process owned by no one is worse than no process.
  • Most MSP "M&A growth strategies" should be "fix your retention strategy" first.
  • Boring runbooks beat exciting ones.
  • You should write less and ship more.

How it works

Every Friday, I post a short note in the member Discord describing what I shipped that week. Once a month, I run a vote on what to forge next — subscribers see the candidate list and vote.

There is no roadmap meeting. There is no quarterly planning cycle. There is one operator, an Excel file of template ideas, and a Friday cadence.

The templates ship as Notion masters with duplicate-to-workspace links, plus Word / Excel / Slides exports for the formats that don't live in Notion. The top ten most-used templates have a 3–5 minute Loom walkthrough explaining the thinking behind them.

Pricing

  • Free: the Onboarding SOP. Yours to keep.
  • Pro: $149/mo or $1,490/yr — full library, monthly drops, member Discord, up to 5 team seats.
  • Founder's Lifetime: $999 once — capped at the first 100 customers, includes all future packs forever. [100] of 100 remaining.

Cancel anytime, keep what you've downloaded.

How to get in touch

Email me: rob@therunforge.com. I read everything. I reply when I can — usually within a few days.

There is no phone, no chat widget, no support ticket portal. The library is self-serve by design, and I prefer to spend my time forging rather than supporting.

If you have a template you wish existed, that's the most useful email you can send.

Built by an MSP operator. Refined every month. Yours to use.